About Us
Last Updated: June 8, 2026
1. About AE Stores
AE Stores is a trusted online marketplace and a venture of AE Naturals, a premium wellness brand founded by Sahana BS in 2013. What began as a vision to deliver natural, effective, and result-oriented wellness solutions has grown into a platform that connects customers with high-quality products from trusted brands.
Our journey started with a single product developed with the expertise of Ayurvedic specialists. Over the years, AE Naturals has expanded its portfolio to include 100+ wellness, herbal, skincare, personal care, and lifestyle products designed to support healthier living and overall well-being.
At AE Stores, our mission is simple:
• Deliver premium-quality products that customers can trust
• Promote health, wellness, and a better quality of life
• Partner with authentic and innovative brands
• Offer products backed by quality, safety, and effectiveness
• Create a seamless and enjoyable shopping experience
We believe that quality products have the power to improve lives. That's why we carefully select brands and products that align with our values of purity, innovation, sustainability, and customer satisfaction.
Whether you're looking for wellness supplements, herbal products, skincare solutions, personal care essentials, or lifestyle products, AE Stores is committed to bringing you the very best in every category.
2. Our Vision
Our vision is to become a trusted destination for wellness, personal care, and lifestyle products by offering innovative solutions that help people live healthier, happier, and more fulfilling lives.
We strive to:
• Inspire healthier lifestyle choices
• Make quality wellness products accessible to everyone
• Support sustainable and ethical business practices
• Build long-term relationships with customers through trust and transparency
3. Why Choose AE Stores
We are committed to providing products and services that meet the highest standards of quality and customer satisfaction.
What sets us apart:
• Carefully curated selection of premium products
• Trusted partnerships with authentic brands
• Focus on natural, wellness-oriented solutions
• Secure and convenient shopping experience
• Dedicated customer support
• Commitment to quality, innovation, and transparency
4. Our Values
Everything we do is guided by a strong set of values that define who we are and how we serve our customers.
Our Core Values:
• Quality – We prioritize excellence in every product we offer
• Integrity – We operate with honesty and transparency
• Innovation – We embrace new ideas and effective solutions
• Sustainability – We support responsible and eco-conscious practices
• Customer First – We place customer satisfaction at the heart of everything we do
5. Our Commitment
At AE Stores, we are dedicated to helping individuals and families make better choices for their health, wellness, and daily lives.
Through trusted products, exceptional service, and meaningful partnerships, we continue to work toward our goal of promoting health, happiness, and an improved quality of life for our customers and communities.