About AE Naturals

Heritage & Philosophy

Founded in 2015 in Bangalore, AE Naturals was born from a passion for harnessing the power of nature to elevate wellness and beauty aenaturals.in. The brand’s philosophy—summarized as “Nature to Nurture”—captures its mission of offering plant-based, holistic products that deliver real, trustworthy results AE Naturals.

Brand Evolution & Leadership

AE Naturals is a part of Amazing Enterprises and is also known as AE Stores, conceived by Sahana BS in 2013 as a single-product venture. Since then, it has grown into a full-fledged wellness brand offering over 100 herbal and natural formulations across personal care and health categories aestores.in.

Product Range & Bestsellers

From the Health?360 line—including Herbal Juice, Capsules, Tea Powder, and Instant Tea Tablets—to skincare offerings like the popular Roop Sundar Brightening Soaps and Face Serum, AE Naturals has established itself across wellness and skincare segments AE NaturalsJioMart.

Quality & Reach

The brand claims strong standards of quality:

• Over 2.5 lakh satisfied customers

• Among the top 5 spirulina powder manufacturers in India

• Driven by Ayurvedic tradition combined with scientific formulation AE Naturals+1

Legal & Corporate Details

AE Naturals operates under AE Naturals Private Limited, formally incorporated in February 2020 in Bangalore, with active status fresh as of mid?2025 IndiaFilingsZaubaCorp. The company is privately held with a nominal authorized and paid-up capital of ?1,00,000 and directors named Gajula Rajesh and Sahana IndiaFilings.

Workplace Culture

Insights from employee reviews on Glassdoor suggest a positive work environment with commendable culture and leadership, though Saturday work was noted as a minor downside